Even with the best planning, chances are that as a newly-launched business, your budget for advertising is going to be tight. Today, with so many marketing channels now available to small business, there are cost-effective methods for conveying your message without breaking your budget. Here are three tips for advertising your newly-launched business.
1. Put Your Website to Work
Today, like almost all businesses, you have a website. But does your website offer something more than just serving as an advertisement of your products or services? Content is still king! One of the easiest and most budget-friendly ways to get the attention of new clients who don’t know about your business’s offerings is to appeal to them with informative and relevant content. This is your opportunity to shine and establish yourself as a Subject Matter Expert and gain fans that can be converted into customers. And the only cost to your site’s visitors for informative content? Their email addresses; which gives you the ability to pursue leads and provide them with more information about your products and services.
2. Everyone Likes a Good Story
With so many businesses out there, why should someone choose your business over one that has been around for a while? The difference might be that you have a better story. Everyone likes a good story, and with all the free social media tools available; you have numerous ways at your fingertips to get yours out there. Facebook, Instagram and YouTube are great vehicles to tell your story to a larger audience. And inexpensive ways to advertise your new business.
3. Network, Network, Network
Word of mouth on its own with just a few people might not be enough to get your message out to your targeted market. The magic with word of mouth is the number of people who are talking about your business. Networking, whether getting involved with your community or joining trade organizations will get your business more exposure. Large scale trade shows might not be in your budget, but those conducted by local business associations can be a more affordable option for your new business.
These are just a few of the many ways that you can cost-effectively advertise your newly-launched business.